Since the start of the century, he's become associated with the fragrance division of the John Varvatos fashion brand - he has put together all of its scents - and it was in this capacity that he flew into London to discuss his latest piece of work, Artisan Pure. Like all the other entries in the Artisan range, it emphasises the lighter, more citrus-based elements of its construction, so I started my conversation with Flores-Roux by asking how Pure differs from the rest of the collection.
Rodrigo Flores-Roux: This is the fourth chapter of the Artisan story. We worked around the colour white, the texture of cotton, the texture of linen. Sandblasted glass. Glass that had been eroded by the sea and the sand. That kind of thing. And purity. The starting point was precisely an image that I have from my adolescence. We were invited somewhere by a colleague of my Dad. He was part of this very aristocratic family from Veracruz, from the coast of the Gulf Of Mexico. And that area is a very important part of coffee cultivation. We went to their hacienda, which is a coffee plantation. A very elegant, old, beautiful place. And I have a dear memory from there. The room that I was staying in with my brother overlooked a little courtyard which had potted citrus trees. Outside were the groves of coffee trees. The flower of the coffee tree is extremely fragrant. And the fields were in full bloom. So it was just like a cascade of perfume coming into the bedroom. From one side, the scent of the citrus trees, and then this very perfumed atmosphere of the coffee tree blossom.